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"Empowering Workation: A Strategic Move to Revitalize Work and Regional Economy"


In response to the diversification of work styles, particularly accelerated by the COVID-19 pandemic, the Japan Tourism Agency has launched a pioneering initiative to promote workation as a sustainable business and regional development strategy. This project, set within the fiscal year of 2023, seeks to enhance work flexibility by integrating vacation with work outside the traditional office environment. This model aims to benefit both sending companies, looking for innovative work reform and business development opportunities, and receiving regions, seeking economic revitalization through increased visitation and local engagement.


The project encourages applications from both private enterprises (sending side) and regions (receiving side) to create programs that cater to corporate needs for workstyle reform, regional contribution, and new business creation. It's not a grant but a part of a larger survey project funded by the national government to gather insights for broader application. Selected experiments will undergo scrutiny and could serve as exemplary models, possibly altering the current practice based on expert advice from the Tourism Agency or its panel.


A crucial element of this initiative is its focus on the sustainability and continuity of the workation schemes, emphasizing the creation of structures that facilitate ongoing company participation and regional acceptance beyond the single fiscal year of operation.


The initiative aligns with the broader goals of the newly established Telework/Workation Public-Private Promotion Council in February of the same year, aiming for a collaborative effort to substantiate the workation model through demonstrative projects.


This bold step forward underscores the potential of workation to address corporate challenges, enhance employee well-being, and stimulate regional economies, marking a significant evolution in Japan's approach to tourism and work-life balance.

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